BMC (THE BRITISH MOUNTAINEERING COUNCIL) ADVERTISING CAMPAIGNS
I've worked with the BMC since 2001, producing all aspects of their design and marketing. Here are a few examples of adverting campaigns I've done for them. The campaigns were designed to promote the BMC and the great work they do, to gain membership and to encourage members to buy their specialist insurance. The surplus generated from the sale of insurance is reinvested into the incredibly valuable work they do.
If you've ever seen a climbing magazine (particularly a few years ago), the advertising was pretty much always the same: an image of a mountain or climber with some dodgy typography over the top – in other words, boring!
I wanted to do something different in the outdoor industry magazines – something that would get the readers' attention – I think I managed it …
Have a look at more of my advertising in Graphic Design.